How It Works

You don’t need an MBA, a sales background, or a massive team to scale. You just need the right systems, delivered in the right order. This free, self-paced masterclass guides you step-by-step through the exact GTM playbooks used by top SaaS startups… and arms you with battle-tested downloads you can apply instantly.

  • High-Impact Lessons

    Each video is direct, actionable, and narrated by me, designed to give you clarity in under 10 minutes per lesson.

  • Apply Proven Frameworks

    You’ll learn real-world GTM principles: from messaging and funnel design to metrics, pricing, PLG, and enterprise sales.

  • Download Powerful Tools

    Every lesson comes with companion worksheets, templates, and checklists, including the Six Ps Canvas, GTM Scorecard, Investor Deck Template, and more.

  • Build GTM Execution Plan

    By the end, you’ll have a personalized, 6-month go-to-market blueprint, ready to align your team and impress your board.

  • Track Key Metrics

    You’ll set up dashboards to measure CAC, LTV, payback, and retention, so that you can scale with precision, not guesswork.

  • Present Like a Pro

    Use your final GTM deck and maturity score to communicate your strategy with confidence to investors, advisors, or your own team.

Course Outline

This isn’t just a course; it’s your step-by-step playbook for building a scalable, investor-ready GTM engine. From crafting your brand narrative to mastering CAC and LTV, each chapter is packed with practical lessons, real-world examples, and downloadable tools designed to turn you into the strategic operator your startup needs.

    1. Introduction

    2. Target Audience

    3. Why Take This Course

    4. Training Outline

    5. About Me

    1. Power of Storytelling

    2. The Messaging Pyramid

    3. Voice, Tone & Consistency

    1. Core Persona and Problem

    2. Proposition, Positioning, and Product

    3. Aligning Product & Promotion

    1. Understanding Top-of-Funnel

    2. Content as Magnet

    3. Marketing vs Organic vs Viral Loops

    1. What GTM Ops Really Means

    2. Metrics That Matter

    3. Avoiding Silos

    1. Bottom-Up vs Top-Down

    2. Four-Phase Enterprise Sales

    3. Technical Buyer Enablement

About this course

  • Free
  • 42 lessons
  • 4.5 hours of video content

Instructor

Learn first-hand from an experienced FAANG executive!

Hamid Azzawe

CTO & CPO | Meta, Amazon, Bloomberg, Microsoft, and IBM

Experienced CPO, CTO, and twice CEO with a career built in Silicon Valley’s dynamic tech landscape. As the founder of BeReady Academy, I’m passionate about empowering companies and professionals to unlock their full potential. My approach is transformative: I leverage the latest in AI, build impactful product strategies, and foster cross-functional team collaboration to drive scalable growth and innovation. I believe technology should be a catalyst for real-world change, and I bring this vision to life by mentoring emerging leaders and helping them make a lasting impact in their careers. Whether guiding an organization to new heights or coaching individuals to break through career ceilings, my mission is to create meaningful success at every level. My favorite words of wisdom is to "Learn and grow, always!"

Ready to Scale with Clarity?

You’ve built the product. You’ve got momentum with early usage. The next phase, scaling revenue, aligning your team, and earning investor trust, it requires more than hustle. It requires a system. This is your moment to stop guessing and start executing with precision. Don’t wait until the funnel breaks, the metrics stall, or the funding slips away. Start building your GTM engine today with the roadmap, tools, and confidence you need to grow.

Enroll in the Master Class Now

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FAQ

Everything you need to know before enrolling in the BeReady GTM Masterclass.

  • Who is this course for?

    This course is designed for startup founders, first-time CEOs, and product- or engineering-led builders who now find themselves leading go-to-market. Whether you’re at $0 in revenue or scaling past $5M ARR, this master class gives you the frameworks, tools, and clarity you need to build a repeatable GTM engine.

  • What will I walk away with after completing the course?

    You’ll leave with a fully personalized GTM blueprint, a clear narrative, a funnel strategy, a metrics dashboard framework, and the ability to confidently present your GTM plan to investors, boards, and your team. You’ll also gain dozens of plug-and-play worksheets, templates, and systems you can use immediately.

  • How is this different from your free content on YouTube or LinkedIn

    Great question. While I do share insights publicly, this course is far more structured, in-depth, and actionable. Each chapter includes downloadable frameworks; such as, Messaging Pyramid, Six Ps Canvas, GTM Maturity Scorecard, Investor Deck Template, and more. You won’t get these on YouTube.

  • How long does it take to complete the course?

    The course is self-paced, and most founders complete it in about 6 to 8 hours total. But you can move as fast (or as slow) as your schedule allows. Each lesson is short, focused, and built for execution.

  • What’s included in each lesson?

    Each lesson includes: • A short, high-impact video narrated by me • A key concept or framework explained clearly • A downloadable worksheet, template, or checklist • Action steps to apply it to your startup immediately

  • Do I need to be technical to understand the content?

    Nope. While some lessons touch on product-led growth and systems, everything is explained in plain language. Whether you come from product, engineering, or business; you’ll be able to follow and implement.

  • Can I share this course with my co-founder or team?

    Yes! In fact, we encourage it. This course works best when your leadership team is aligned around the same GTM concepts, metrics, and operating system

  • Will I get access to updates or future bonus content?

    Yes. As we add new lessons, tools, or bonus modules (like AI use cases or investor storytelling), you’ll get free lifetime access. We’ll notify you by email when new materials drop.

  • What if I still have questions after taking the course?

    You’re not alone on this journey. After completing the course, you’ll be invited to join the BeReady Nexus founder network, where you can ask questions, share wins, and get exclusive coaching opportunities.